How-to guide: learn to brand yourself with words

What you do, what you say (and the tone you say it in), who you are, how you help your clients or audience – each of these elements create an imprint on the world. You don't get to have control over your brand, but you can heavily influence it by thinking about how you want others to perceive you.

Honing in on your brand voice, tone, style, and values can help you decide what marketing actions you will take (and which you’ll avoid) to reinforce the traits, values, and perspectives you want to emphasize about your company.

Branding, Marketing, ContentJasmine IrvenDecember 14, 2023branding, brand voice, personal brand, content creation, content ideas, audienceComment

Content writing prompts: 5 ideas to ignite your imagination

Constantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.

On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination.

Here are 5 to get you started.

A few of my favourite productivity and creativity tools for small business owners

To build a successful business you need to focus on sustainability.

To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.

I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!

There is no ‘one-size-fits-all’ marketing plan

The spoiler alert you likely didn’t want: there is no ‘one-size-fits-all’ when it comes to marketing. Unfortunately no one, not even the most successful business owners or brands, can simply hand over their marketing blueprint and promise you the same results they’ve seen.

Your business is unique. You are unique. What you do to grow your business should fit you, your business, the audience you want to attract, and the market you're in. (And no, that doesn’t necessarily mean you have to do things you don’t want to do to achieve your goals.)

5 prompts to inspire your content marketing (to engage your audience and make more sales)

Creating content for your marketing strategy is a never-ending process. That’s essentially the name of the game! Continue to show up, continue to serve, continue to add value to your audience, and you’ll see tangible results over time in the form of sales and community growth.

Knowing that content curation is beneficial and showing up across platforms, though, are two very different things.

If you’re struggling to know what to post, content prompts can help to fuel new ideas and inspiration around telling your story, providing value, and sharing your offers to better engage your audience.

Blog