Posts in Marketing
Opting out: Mindful ways to spend Black Friday as a business owner
Opting out: Mindful ways to spend Black Friday as a business owner

If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.

Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.

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Business, Marketing, Systems and ProcessesJasmine IrvenBlack Friday, sales messages, sales, pricing, business models, integrity, mindset, marketing mindsetComment
What’s the business case for Black Friday?
What’s the business case for Black Friday?

It’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.

Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.

So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?

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Business, MarketingJasmine IrvenBlack Friday, sales messages, sales, holidays, marketing automation, marketing plan, marketing strategy, marketing mindsetComment
Managing marketing and business when you’re away: an out-of-office checklist
Managing marketing and business when you’re away: an out-of-office checklist

Prioritizing rest and vacation might not seem like a productive use of time as a business owner, but time away from your desk can give you the opportunity to replenish your motivation, productivity, creativity, and energy. With a little preemptive planning, boundary setting, and delegating, it’s a lot easier to unplug and to enjoy your time away without guilt.

Here’s how to set yourself up for success.

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Business, MarketingJasmine Irvenholidays, planning, productivity, marketing, rest, burnout, burnout recovery, out of officeComment
3 ways to challenge "best practices" in your marketing
3 ways to challenge "best practices" in your marketing

I love doing things my own way. It’s why I tend to push back on the Black Friday madness, encourage challenging the status quo in business (as long as it’s in good faith), and have spoken out about some of the most popular entrepreneurial book recommendations.  

Just because a particular activity or approach is considered a “best practice” by many doesn’t mean it’s the best practice for your business. Let’s deconstruct some common marketing narratives and explore alternatives.

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Marketing, BusinessJasmine Irvenbest practices, marketing, marketing mindset, marketing tactics, marketing strategy, lead magnet, lead generationComment
Connect your goals to an action plan that will guide you to success
Connect your goals to an action plan that will guide you to success

When I talk to clients about their goals, one of the missing pieces tends to be an action plan. They have their vision, but what’s unclear is how they’re going to (realistically) get there with their current resources.

An action plan breaks down each goal you have into parts, taking you step-by-step closer to meeting the goal. 

Let’s explore this with a basic example of some short-term goals that are connected, with moving parts.  

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Marketing, BusinessJasmine Irvengoals, setting goals, business goals, marketing strategy, plan, strategy, marketing planComment