What is strategy and why is it important in your business?

Building a comprehensive marketing strategy can do wonders for saving time, maximizing ROI, and achieving business goals. This strategy doesn’t need to be overwhelming, it just needs to be intentional – linking your goals with aligned actions.

Not everything will work. But the more you’re able to define your audience, clarify your desired outcomes, establish clear goals, and refine your messaging, the more confident you’ll become in your efforts and decisions.

Connect your goals to an action plan that will guide you to success

When I talk to clients about their goals, one of the missing pieces tends to be an action plan. They have their vision, but what’s unclear is how they’re going to (realistically) get there with their current resources.

An action plan breaks down each goal you have into parts, taking you step-by-step closer to meeting the goal.

Let’s explore this with a basic example of some short-term goals that are connected, with moving parts.

Marketing, BusinessJasmine IrvenMay 30, 2024goals, setting goals, business goals, marketing strategy, plan, strategy, marketing planComment

Rest is critical: Here's how to boost your productivity and performance

As an employee you (generally) have set working hours, specific deliverables, and a certain number of holidays and sick days. You have a contract in place. You have someone holding you accountable to your personal working goals and company KPIs.

As an entrepreneur though, none of these systems, structures, rules, or guidelines around your work are in place. While that flexibility and freedom can be exciting and empowering, it’s also a lot of responsibility. And there’s an important distinction between enjoying your work and being productive in pursuit of a goal, and overworking to no end, toxic productivity, burnout, and exhaustion.

Goal setting and planning your marketing for a new year

The New Year is around the corner which means it’s time to get planning.

While it’s never too late to start this process, you’re sure to feel a sense of relief if you tackle it early – giving yourself clarity on where you want to go and what you want to achieve.

Once you’ve developed a sense of your goals, it’s time to embed them into your business strategy for the year.

Business, Systems and ProcessesJasmine IrvenNovember 2, 2023goals, setting goals, entrepreneur goals, personal goals, business goalsComment

What kinds of goals can you set for your business?

We've talked about setting goals before. The importance of establishing your company vision and the direction you want to move in, gaining clarity on your business and marketing goals, and how to use the S.M.A.R.T. framework to define your goals with more intention.

But what are some of the different kinds of goals you can set for your business? And how do you decide what to focus on? Here’s how to get started.

Business, Systems and ProcessesJasmine IrvenDecember 8, 2022goals, setting goals, entrepreneur goals, revenue, planning, marketing strategyComment

Blog