If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.
Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.
Read MoreAs a business owner, you likely have lots of ideas. Some are worth the time and intention it takes to bring them to fruition, and others simply aren’t.
This is an important piece of self-awareness to have because the flood of ideas can be distracting when you have higher priorities that require your attention. Here's the process I use to test the viability of my ideas. Consider adopting this methodology in your own business to determine whether or not to take action on your ideas.
Read MoreFinancial performance has been ingrained in our culture as a key marker of success, often used as the standard for measuring or comparing our own business achievements. And while the bottom line in your business is important to some extent – it’s not everything.
Let’s explore some alternative success metrics that might inspire you and influence how you craft and grow your business moving forward.
Read MoreGrowth is often referred to as an indicator of success; a way to gauge how your company is doing and to predict long-term sustainability.
For those of us who live in the solo, micro, or small business worlds though, the bottom line doesn't continually go up – nor should that be an expectation!
Instead, it's more important to find and embrace practices that align with and are suited to our values.
Read MoreStreamlining your processes as a business owner is an important part of building a sustainable business. One way to do so is by implementing an onboarding sequence that allows you to filter out potential clients who aren't a good fit before you start working with them; optimizing your customer journey and saving you time on discovery calls.
Here are a few ways to weed out clients who aren’t right for your business offerings.
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