Opting out: Mindful ways to spend Black Friday as a business owner

If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.

Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.

Business, Marketing, Systems and ProcessesJasmine IrvenNovember 22, 2024Black Friday, sales messages, sales, pricing, business models, integrity, mindset, marketing mindsetComment

What’s the business case for Black Friday?

It’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.

Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.

So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?

Business, MarketingJasmine IrvenNovember 11, 2024Black Friday, sales messages, sales, holidays, marketing automation, marketing plan, marketing strategy, marketing mindsetComment

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