Get the strategic guidance your team needs
Fractional marketing and communications services free you up to focus on other parts of your business, knowing the work of reaching your audience is in good hands.
From strategy to operations to leadership, we’ve got your needs covered. Especially when it’s not the right time to bring in a full-time leader, such as a vice president, director, or even a manager.
You don’t need a full-time leader to achieve your list of business goals. You simply need the right help, and that’s where I come in.
Karen Wilson
Chief Marketing, Communications, and Business Strategist
I want to see you thrive!
I’ve been working with organizations and business owners just like you for over 15 years. My clients invest in my services to get no-nonsense advice and support that’s tailored to their unique needs.
When we work together, I get excited about and invested in all the ways you can experience the success you want. Because it matters to me that you achieve that list of goals you have.
As your fractional markcomm leader, I become your unofficial partner in growing your business - you might say I’m an accomplice of accomplishment.
Making the effort to build strong marketing and communications for your business is one of the most effective ways to spur growth.
Strategy
Make decisions about how to engage your customers with an understanding of what they need.
Operations
Act on your strategy more efficiently with the right systems and processes in place.
Leadership
Grow your team and their skills with an experienced, collaborative leader and mentor.
Are fractional services the right fit?
Not-for-profits
Strong communications with stakeholders and donors is critical to sustainable operations in not-for-profits. Use fractional services to fill gaps or enhance existing resources.
Small businesses
When you’ve built momentum but you’re not quite in need of full-time in-house marketing leadership, my fractional services get you through some of those challenging stages of growth.
When are fractional services not the right fit?
A successful working relationship starts with knowing what you want out of someone providing fractional services. If the purpose is unclear, it’s challenging for everyone to know when or if we succeed.
I provide strategy creation, strategic guidance for decision-making, action planning and prioritization, and leadership services.
If you’re looking for social media management, or someone to focus solely on day-to-day tactical work, there are service providers out there who will be a much better fit for your organization.
How you can use fractional marketing and communications services
Interim leadership - maybe you’re at a growth stage that doesn’t support a full-time salary, or you’re in need of someone to fill a temporary gap, cover a leave of absence, or other circumstances that leave you unexpectedly short of leadership and resources.
Project management - from building a new website to choosing and setting up tools you need, designing and building automations, and other systems/processes, it can be time-consuming figure out what you need and then set up for long-term sustainability while you keep your day-to-day activities on track.
Mentorship and coaching - advance the skills, knowledge, and strategic understanding of your marketing and communications team by providing an experienced leader and coach to help them learn and grow as they do the work that contributes to your organization’s growth.
Benefits of using fractional services
Expertise
Get access to specialized skills and knowledge you don’t have in-house
Perspective
Bring in fresh eyes to give insight and input for making important decisions
Experience
Establish systems and processes without starting from scratch
Flexibility
Engage the support you need when you need it based on needs and budget
Cost
Enjoy efficient productivity without the cost of creating and recruiting a full-time role
