Expand your business marketing efforts beyond social media

You can’t solely rely on social media to market and grow your business. You aren’t in control of the platforms and they can go away or change, at any time, for any reason, without any warning, and with zero recourse.

So, let's talk about some additional strategies you can implement into your business in an effort to diversify your marketing efforts beyond social media, your website, and/or email marketing. And as a bonus? You have greater control over how these initiatives work for your business.

Rest is critical: Here's how to boost your productivity and performance

As an employee you (generally) have set working hours, specific deliverables, and a certain number of holidays and sick days. You have a contract in place. You have someone holding you accountable to your personal working goals and company KPIs.

As an entrepreneur though, none of these systems, structures, rules, or guidelines around your work are in place. While that flexibility and freedom can be exciting and empowering, it’s also a lot of responsibility. And there’s an important distinction between enjoying your work and being productive in pursuit of a goal, and overworking to no end, toxic productivity, burnout, and exhaustion.

Passive income is a myth and we need to accept it as such

Passive income is the holy grail of business. Or so we're told by business and marketing experts alike. Except – it's not realistic and likely won't happen for you. If it worked, those sunny beaches would be full of passive income earners living it up.

Here’s the bottom line: it takes a lot of work to make money off of courses, books, or guides of any kind, even if you have a large and engaged audience.

Let’s review the bare minimum requirements for creating “passive income,” and what I’d suggest you prioritize instead.

Business, Systems and ProcessesJasmine IrvenJanuary 4, 2024pricing, income, passive income, burnout, sales, sales messages, audienceComment

Perspective shift: Why I stopped using charm pricing

Ever heard of charm pricing? Maybe you’ve even used it before? Full transparency, I used to. These days though, when you go to buy something from me it's a nice, round number until the tax gets added on.

When it comes to your business, and more specifically your pricing, you should be doing what works for you and not worrying about what anyone else says – including me (at least on the number at the end of your prices). That’s not to say your pricing shouldn’t be thoughtful and strategic. Pricing decisions should be built directly into your marketing and business plans.

But there are much more important considerations than the look and appearance of the number you choose.

Systems and Processes, BusinessJasmine IrvenDecember 28, 2023pricing, prices, financial literacy, business finance, personal financesComment

How-to guide: learn to brand yourself with words

What you do, what you say (and the tone you say it in), who you are, how you help your clients or audience – each of these elements create an imprint on the world. You don't get to have control over your brand, but you can heavily influence it by thinking about how you want others to perceive you.

Honing in on your brand voice, tone, style, and values can help you decide what marketing actions you will take (and which you’ll avoid) to reinforce the traits, values, and perspectives you want to emphasize about your company.

Branding, Marketing, ContentJasmine IrvenDecember 14, 2023branding, brand voice, personal brand, content creation, content ideas, audienceComment

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