Expand your business marketing efforts beyond social media

You can’t solely rely on social media to market and grow your business. You aren’t in control of the platforms and they can go away or change, at any time, for any reason, without any warning, and with zero recourse.

So, let's talk about some additional strategies you can implement into your business in an effort to diversify your marketing efforts beyond social media, your website, and/or email marketing. And as a bonus? You have greater control over how these initiatives work for your business.

Branding, Business, Marketing, Social MediaJasmine IrvenMarch 7, 2024social media marketing, social media, branding, Marketing, marketing plan, marketing strategyComment

7 DOs and DON’Ts of taking on controversial topics in your business content

If you're a business owner with an active social media presence, then more than likely you’ve found yourself in the position of wanting to post, share or comment on a controversial topic or opinion, but something holds you back. And for good reason! Wading into controversy isn't necessarily wrong for a business, but the response to your perspective can impact you as a person. But, with everything going on in the world right now, how a business handles controversial topics or opinions is coming up more and more.

Marketing, Social MediaKaren WilsonOctober 7, 2020content, content marketingComment

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