Are you too dependent on social media? Alternatives for marketing your business

There’s no doubt that social media has transformed our world. Unfortunately, with that transformation also comes dependence. Many of us continue using platforms like Meta, even when their owners' or shareholders’ interests, values, and motivations no longer align with ours.

These platforms hold a lot of power and control. As users though, we have the ability to push for accountability—whether that’s through intentional participation, or outright boycott. And so, here are a few ways you can begin to diversify your marketing efforts.

Marketing, Social MediaJasmine IrvenFebruary 20, 2025marketing mindset, Marketing, marketing tactics, meta, facebook, instagram, content plan, ethical marketingComment

An open discussion about Meta’s unethical practices, data collection, and our responsibility as small business owners

How are you feeling about the whirlwind that 2025 has been so far? If we’re being honest, the world has been quite an overwhelming place to exist recently (and I say that as a white woman living in Canada).

One announcement that sparked a lot of conversation – and frustration – particularly for small business owners, was the recent changes to Meta’s terms, conditions, and policies.

Consider this blog post an opportunity for you to revisit the mix of marketing channels you use, assess the potential threats that exist, and begin to ponder how you want to address them.

Business, Marketing, Social MediaJasmine IrvenFebruary 6, 2025meta, facebook, instagram, ethical marketing, small business, valuesComment

Content creator vs. content creation: How to find the right balance for your business

As consumers continue to demand more from the brands they support, business owners tend to feel an even greater pressure to be omnipresent online. But, how far should you go?

While creating content is often necessary to grow your business, that doesn’t mean you have to fully embrace the role of a content creator. Here are some ways to strike a balance in your business and marketing efforts.

Expand your business marketing efforts beyond social media

You can’t solely rely on social media to market and grow your business. You aren’t in control of the platforms and they can go away or change, at any time, for any reason, without any warning, and with zero recourse.

So, let's talk about some additional strategies you can implement into your business in an effort to diversify your marketing efforts beyond social media, your website, and/or email marketing. And as a bonus? You have greater control over how these initiatives work for your business.

7 DOs and DON’Ts of taking on controversial topics in your business content

If you're a business owner with an active social media presence, then more than likely you’ve found yourself in the position of wanting to post, share or comment on a controversial topic or opinion, but something holds you back. And for good reason! Wading into controversy isn't necessarily wrong for a business, but the response to your perspective can impact you as a person. But, with everything going on in the world right now, how a business handles controversial topics or opinions is coming up more and more.

Marketing, Social MediaKaren WilsonOctober 7, 2020content, content marketingComment

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