An open discussion about Meta’s unethical practices, data collection, and our responsibility as small business owners

How are you feeling about the whirlwind that 2025 has been so far? If we’re being honest, the world has been quite an overwhelming place to exist recently (and I say that as a white woman living in Canada).

One announcement that sparked a lot of conversation – and frustration – particularly for small business owners, was the recent changes to Meta’s terms, conditions, and policies.

Consider this blog post an opportunity for you to revisit the mix of marketing channels you use, assess the potential threats that exist, and begin to ponder how you want to address them.

Business, Marketing, Social MediaJasmine IrvenFebruary 6, 2025meta, facebook, instagram, ethical marketing, small business, valuesComment

3 qualities that matter more than perfection in marketing content

Building a brand and business takes time. Not everyone has a well-formed vision of what their business should look like from day one, let alone how to execute on that vision.

But really, that’s not such a bad thing! It gives you room for growth and improvement over time, which your audience will likely notice and appreciate. Here’s what matters more than everything looking and sounding perfect: authenticity, expertise, and repetition.

How to address the biggest marketing challenges for small business owners

Most small businesses don’t have the time, money, or expertise they need to make decisions about marketing. So where does that leave you? While this analysis might sound bleak, there are ways to make marketing work for you, as long as you’re willing to prioritize strategy.

Let’s review some of the common marketing barriers small business owners are facing and look at potential solutions.

A few of my favourite productivity and creativity tools for small business owners

To build a successful business you need to focus on sustainability.

To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.

I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!

Your marketing isn't annoying to your people

One of the more common issues clients raise about creating and sharing content (especially repurposing content or repeating ideas) is the fear that their audience will be annoyed.

Let me put your fears to rest: if people in your audience are annoyed, they aren't your people.

If anyone shares that they are unhappy or annoyed with your content, they aren't the right fit for you!

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