Consistent marketing is often promoted by marketers as your key to building audience trust, increasing customer loyalty, and improving sales numbers. But what does being consistent actually mean?
The best way to uphold a sense of marketing consistency for your business is to be intentional with the schedule you set out for yourself, and what you hope to achieve through these efforts. Let’s further explore what this means, and how to apply this concept in your own business.
Read MoreOne of the most effective ways to reach potential customers is through the art of collaboration – and yes, it’s an art! When you’re intentional in your collaboration efforts and in supporting other businesses, you gain access to new audiences who are primed to opt-in to what you’re offering.
And, when you open up your own platforms to aligned business owners and creators, you’re able to build trust and provide additional value to your audience, making it more likely they’ll want to support you. Here are a few ways to expand your marketing message and reach more people.
Read MoreBuilding a brand and business takes time. Not everyone has a well-formed vision of what their business should look like from day one, let alone how to execute on that vision.
But really, that’s not such a bad thing! It gives you room for growth and improvement over time, which your audience will likely notice and appreciate. Here’s what matters more than everything looking and sounding perfect: authenticity, expertise, and repetition.
Read MoreWhat you do, what you say (and the tone you say it in), who you are, how you help your clients or audience – each of these elements create an imprint on the world. You don't get to have control over your brand, but you can heavily influence it by thinking about how you want others to perceive you.
Honing in on your brand voice, tone, style, and values can help you decide what marketing actions you will take (and which you’ll avoid) to reinforce the traits, values, and perspectives you want to emphasize about your company.
Read MoreConstantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.
On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination.
Here are 5 to get you started.
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