Expand your business marketing efforts beyond social media

You can’t solely rely on social media to market and grow your business. You aren’t in control of the platforms and they can go away or change, at any time, for any reason, without any warning, and with zero recourse.

So, let's talk about some additional strategies you can implement into your business in an effort to diversify your marketing efforts beyond social media, your website, and/or email marketing. And as a bonus? You have greater control over how these initiatives work for your business.

How-to guide: learn to brand yourself with words

What you do, what you say (and the tone you say it in), who you are, how you help your clients or audience – each of these elements create an imprint on the world. You don't get to have control over your brand, but you can heavily influence it by thinking about how you want others to perceive you.

Honing in on your brand voice, tone, style, and values can help you decide what marketing actions you will take (and which you’ll avoid) to reinforce the traits, values, and perspectives you want to emphasize about your company.

Branding, Marketing, ContentJasmine IrvenDecember 14, 2023branding, brand voice, personal brand, content creation, content ideas, audienceComment

Your comments matter: Everything you do publicly is a representation of your brand, so be intentional!

How you show up online is a direct extension of your brand. This goes beyond what you’re posting on your business social media accounts, or on your company website and blog, and also encompasses any comments you decide to share online.

When you show up authentically and positively, engaging with other brands and content in appropriate ways, it can do wonders for your company's growth.

On the other hand, if you find yourself regularly commenting on posts without taking pause first to consider how those comments might be perceived by your audience, you might end up regretting those moments of keyboard courage.

How to test the credibility of the experts you highlight

Though most of the time random quotes and mentions of an author or creator won't have an impact on your brand or reputation, doing a little extra work to vet the people you highlight in your content is a good way to reinforce what you stand for.

It’s almost inevitable that consumers will draw parallels between you, your business, and the content you’re sharing. Whether those associations are positive or negative is largely up to you.

Don’t risk losing the trust of your audience because of something that could be avoided with some upfront time and energy on your end.