Posts tagged case study
The anatomy of a great client case study (steal my template)
The anatomy of a great client case study (steal my template)

Do you know how your customers and clients feel after working with you? Every interaction you have with clients and customers leaves an impression that they'll likely share with others at one point or another.

With careful curation, you can highlight your client results and experiences in a way that inspires future customers to choose you! Here's how.

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Business, Branding, MarketingJasmine Irvencase study, clients, ideal client, word of mouth marketing, testimonials, feedbackComment
Repeating content effectively: If it’s worth sharing, it’s worth repeating
Repeating content effectively: If it’s worth sharing, it’s worth repeating

One of the most common questions that comes up when I’m talking about content is whether to repeat coverage of the same topic in content. My answer? Every time: yes, absolutely. Just about every company that’s around for as little as two or three years is going to repeat coverage on some topics if they have a robust content program.

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ContentKaren Wilsonrepetition, case study, medium, message, messaging, business, learning, perspectiveComment