One of the most common questions that comes up when I’m talking about content is whether to repeat coverage of the same topic in content. My answer? Every time: yes, absolutely. Just about every company that’s around for as little as two or three years is going to repeat coverage on some topics if they have a robust content program.
Read MoreIf you want to build a platform based on your expertise, no matter where you create, no matter where you choose to share wisdom, no matter the medium in which it exists, these tips apply.
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