What is strategy and why is it important in your business?

Building a comprehensive marketing strategy can do wonders for saving time, maximizing ROI, and achieving business goals. This strategy doesn’t need to be overwhelming, it just needs to be intentional – linking your goals with aligned actions.

Not everything will work. But the more you’re able to define your audience, clarify your desired outcomes, establish clear goals, and refine your messaging, the more confident you’ll become in your efforts and decisions.

An open discussion about Meta’s unethical practices, data collection, and our responsibility as small business owners

How are you feeling about the whirlwind that 2025 has been so far? If we’re being honest, the world has been quite an overwhelming place to exist recently (and I say that as a white woman living in Canada).

One announcement that sparked a lot of conversation – and frustration – particularly for small business owners, was the recent changes to Meta’s terms, conditions, and policies.

Consider this blog post an opportunity for you to revisit the mix of marketing channels you use, assess the potential threats that exist, and begin to ponder how you want to address them.

Business, Marketing, Social MediaJasmine IrvenFebruary 6, 2025meta, facebook, instagram, ethical marketing, small business, valuesComment

The anatomy of a great client case study (steal my template)

Do you know how your customers and clients feel after working with you? Every interaction you have with clients and customers leaves an impression that they'll likely share with others at one point or another.

With careful curation, you can highlight your client results and experiences in a way that inspires future customers to choose you! Here's how.

Business, Branding, MarketingJasmine IrvenDecember 5, 2024case study, clients, ideal client, word of mouth marketing, testimonials, feedbackComment

Opting out: Mindful ways to spend Black Friday as a business owner

If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.

Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.

What’s the business case for Black Friday?

It’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.

Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.

So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?

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