Opting out: Mindful ways to spend Black Friday as a business owner

If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.

Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.

What’s the business case for Black Friday?

It’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.

Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.

So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?

Managing marketing and business when you’re away: an out-of-office checklist

Prioritizing rest and vacation might not seem like a productive use of time as a business owner, but time away from your desk can give you the opportunity to replenish your motivation, productivity, creativity, and energy. With a little preemptive planning, boundary setting, and delegating, it’s a lot easier to unplug and to enjoy your time away without guilt.

Here’s how to set yourself up for success.

Business, MarketingJasmine IrvenNovember 1, 2024holidays, planning, productivity, marketing, rest, burnout, burnout recovery, out of officeComment

How to avoid the trap of distracting ideas

As a business owner, you likely have lots of ideas. Some are worth the time and intention it takes to bring them to fruition, and others simply aren’t.

This is an important piece of self-awareness to have because the flood of ideas can be distracting when you have higher priorities that require your attention. Here's the process I use to test the viability of my ideas. Consider adopting this methodology in your own business to determine whether or not to take action on your ideas.

Business, Systems and ProcessesJasmine IrvenAugust 8, 2024ideas, content ideas, profit, systems and processesComment

What is your definition of success in your business?

Financial performance has been ingrained in our culture as a key marker of success, often used as the standard for measuring or comparing our own business achievements. And while the bottom line in your business is important to some extent – it’s not everything.

Let’s explore some alternative success metrics that might inspire you and influence how you craft and grow your business moving forward.

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