Authentic inclusion and activism aren’t tied to a calendar

One of my favourite things about raising a “Gen Z” kid is how outspoken he is about marketing nonsense. Leading up to Pride Month, he mentioned the inevitable rainbow washing that was coming several times. While he may only be 14, he already knows when he sees something disingenuous.

And this applies to far more than our 2SLGBTQIA+ friends. It stands equally for BIPOC, disabled folks and every other historically marginalized group. Inclusion and activism aren’t marketing strategies. You either do it for real from the core of your business, and your business values, or you're not being authentic.

Here are some brands that get it.

Marketing, BusinessJasmine IrvenAugust 1, 2022inclusion, activism, marketing mindset, marketing strategy, marketing plan, inclusivity, integrity, sustainability, prideComment

Does what you share reflect you?

I don't give much thought to what other people choose to say online. I can control what I see from other people no matter what tool I'm using. If someone I follow decides they want to say things that I find objectionable or offensive, they're within their rights to say those things. I sometimes respond with a different view, but I'm picky about when I share.

ContentKaren WilsonJanuary 16, 2018authentic, social media, story, personal brand, genuine, honesty, integrityComment

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