Opting out: Mindful ways to spend Black Friday as a business owner

If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.

Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.

What’s the business case for Black Friday?

It’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.

Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.

So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?

3 ways to challenge "best practices" in your marketing

I love doing things my own way. It’s why I tend to push back on the Black Friday madness, encourage challenging the status quo in business (as long as it’s in good faith), and have spoken out about some of the most popular entrepreneurial book recommendations.

Just because a particular activity or approach is considered a “best practice” by many doesn’t mean it’s the best practice for your business. Let’s deconstruct some common marketing narratives and explore alternatives.

Consistency in marketing: your key to success or the reason you’re falling short?

Consistent marketing is often promoted by marketers as your key to building audience trust, increasing customer loyalty, and improving sales numbers. But what does being consistent actually mean?

The best way to uphold a sense of marketing consistency for your business is to be intentional with the schedule you set out for yourself, and what you hope to achieve through these efforts. Let’s further explore what this means, and how to apply this concept in your own business.

3 qualities that matter more than perfection in marketing content

Building a brand and business takes time. Not everyone has a well-formed vision of what their business should look like from day one, let alone how to execute on that vision.

But really, that’s not such a bad thing! It gives you room for growth and improvement over time, which your audience will likely notice and appreciate. Here’s what matters more than everything looking and sounding perfect: authenticity, expertise, and repetition.

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