As consumers continue to demand more from the brands they support, business owners tend to feel an even greater pressure to be omnipresent online. But, how far should you go?
While creating content is often necessary to grow your business, that doesn’t mean you have to fully embrace the role of a content creator. Here are some ways to strike a balance in your business and marketing efforts.
Read MoreConstantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.
On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination.
Here are 5 to get you started.
Read MoreHow you show up online is a direct extension of your brand. This goes beyond what you’re posting on your business social media accounts, or on your company website and blog, and also encompasses any comments you decide to share online.
When you show up authentically and positively, engaging with other brands and content in appropriate ways, it can do wonders for your company's growth.
On the other hand, if you find yourself regularly commenting on posts without taking pause first to consider how those comments might be perceived by your audience, you might end up regretting those moments of keyboard courage.
Read MoreThere are endless resources online for those looking to ‘up’ their marketing game: templates to hone in on your target audience, specific formulas you can follow to grow your social media account or increase your email list, and techniques for getting clear on where and how you should be showing up online, to name a few.
And, while there’s nothing wrong with the intention behind these resources, there are a few issues that tend to come up when business owners rely too heavily on them.
Read MoreTo build a successful business you need to focus on sustainability.
To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.
I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!
Read More
