Your comments matter: Everything you do publicly is a representation of your brand, so be intentional!

How you show up online is a direct extension of your brand. This goes beyond what you’re posting on your business social media accounts, or on your company website and blog, and also encompasses any comments you decide to share online.

When you show up authentically and positively, engaging with other brands and content in appropriate ways, it can do wonders for your company's growth.

On the other hand, if you find yourself regularly commenting on posts without taking pause first to consider how those comments might be perceived by your audience, you might end up regretting those moments of keyboard courage.

Branding, Marketing, ContentJasmine IrvenSeptember 7, 2023marketing, comments, communications, social media marketing, social media, inclusion, inclusivity, content marketingComment

Do you know what you're doing and why?

There are many, many really interesting and innovative ideas for marketing out the world right now. From really clever, to outlandish, to stunt-worthy, there’s a lot to pick through. Ultimately, though, it's all just marketing. And marketing tactics have to be a right fit or they're going to fall flat.

MarketingKaren WilsonSeptember 11, 2018marketing, goals, objectives, tactics, campaigns, measurement, communications, data, proof, why, what, howComment

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