Shift your marketing focus from output to outcomes

The output of your marketing is important. Believe me, I’m the last person to say it isn’t. But if you’re so busy putting stuff out there and not thinking about the bigger picture of what you’re trying to do before you take action, you’re turning your marketing into busywork that probably isn’t serving you as well as it could.

So, let’s talk about some of those key points about busyness and how they relate to marketing.

MarketingKaren WilsonApril 6, 2021marketing strategy, outcomes, output, checklist marketing, checklist, why, busywork, consistency, boundariesComment

No one cares about your amazing product features

Think about the products you buy, especially the ones that delight you most. Did you buy any of them merely because you read through the features and the product checked all your boxes? I doubt it.

MarketingKaren WilsonJuly 20, 2020product marketing, benefits, features, outcomes, why, pain points, problems, customer-centric messagingComment

Do you know what you're doing and why?

There are many, many really interesting and innovative ideas for marketing out the world right now. From really clever, to outlandish, to stunt-worthy, there’s a lot to pick through. Ultimately, though, it's all just marketing. And marketing tactics have to be a right fit or they're going to fall flat.

Blog