When I talk to clients about their goals, one of the missing pieces tends to be an action plan. They have their vision, but what’s unclear is how they’re going to (realistically) get there with their current resources.
An action plan breaks down each goal you have into parts, taking you step-by-step closer to meeting the goal.
Let’s explore this with a basic example of some short-term goals that are connected, with moving parts.
Read MoreThe New Year is around the corner which means it’s time to get planning.
While it’s never too late to start this process, you’re sure to feel a sense of relief if you tackle it early – giving yourself clarity on where you want to go and what you want to achieve.
Once you’ve developed a sense of your goals, it’s time to embed them into your business strategy for the year.
Read MoreWe've talked about setting goals before. The importance of establishing your company vision and the direction you want to move in, gaining clarity on your business and marketing goals, and how to use the S.M.A.R.T. framework to define your goals with more intention.
But what are some of the different kinds of goals you can set for your business? And how do you decide what to focus on? Here’s how to get started.
Read MorePlanning starts with establishing your goals so you can break down the steps it takes to accomplish them. But it’s not as straightforward as simply making a list of things you want to do. There are some questions you’ll want to consider so you start with realistic goals:
Read MoreThere are many, many really interesting and innovative ideas for marketing out the world right now. From really clever, to outlandish, to stunt-worthy, there’s a lot to pick through. Ultimately, though, it's all just marketing. And marketing tactics have to be a right fit or they're going to fall flat.
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