Choosing marketing tactics based on what works (even when you don't like it)

All too often I speak to clients about various tactics in marketing and they scrunch up their faces (giving me a clue that they're not on board) and then share their feelings about said tactic(s). Now, I'm not one to push anyone to do something they're really against doing. But, the objections I hear from clients are often about personal dislike of something, which is a whole different conversation.

While you can always make business and marketing decisions based on your personal thoughts and feelings, in doing so you are missing out on the opportunity to create a well-rounded marketing strategy. Here’s how to approach your marketing instead.

Marketing, BusinessJasmine IrvenOctober 5, 2023marketing, marketing tactics, tactics, business planning, social mediaComment

Every marketing discipline should be strategic

Marketing is one of the most important strategic functions of any business. When it's treated as a check box exercise, it's ineffective and it reinforces the too-often low value that is put on the work.

No business is immune to this mindset—it happens in large and small businesses.

MarketingKaren WilsonDecember 2, 2020strategic marketing, tactics, social media, business planning, business goals, results, purposeComment

Do you know what you're doing and why?

There are many, many really interesting and innovative ideas for marketing out the world right now. From really clever, to outlandish, to stunt-worthy, there’s a lot to pick through. Ultimately, though, it's all just marketing. And marketing tactics have to be a right fit or they're going to fall flat.

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