Posts in Writing
Content writing prompts: 5 ideas to ignite your imagination
Content writing prompts: 5 ideas to ignite your imagination

Constantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.

On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination. 

Here are 5 to get you started.

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Writing, ContentJasmine Irvencontent plan, content curation, content, content ideas, content creation, content marketing, writing tips, writing promptsComment
Case study: Don’t write "how-to" articles that aren't helpful
Case study: Don’t write "how-to" articles that aren't helpful

There are probably hundreds of millions of marketing-related articles out on the internet. A big portion of those articles are "how-to" guides for various activities us marketing types like to encourage business owners like you to implement.

The problem is that way too many of these articles have little to no real value in them.

Let's break down the points of one of these articles and instead review what real value looks like.

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Business, Content, Marketing, WritingJasmine IrvenMarketing, content marketing, content pollution, quality, email marketing, email, marketing strategy, marketing planComment
Why you still need a blog on your website
Why you still need a blog on your website

If you’ve heard that blogs are outdated and there’s no point in starting one, or that you should abandon your blogging efforts in pursuit of a social media strategy, I’m sorry to say that unfortunately you’ve likely been given bad advice.

Now granted, blogging practices have changed. And, yes, social media can be a great way to grow your business. But blogging is far from dead. In fact, blogging can be an integral element of a larger content marketing plan if executed properly.

Here are some of the top reasons you still need a blog on your website if you’re looking to grow your business.

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Blogging, WritingJasmine Irvenblogging, website authority, website, websites, web content, web presence, SEO, systems and processes, content curation, content, content creation, content marketingComment