If you've ever wondered whether there's an ideal length for a blog post, this is for you. You can read a hundred different answers and none of them will give you a definitive answer that works for you because they aren't you!
For the most part, there's no need to get caught up in these kinds of questions. What's more important is to confirm that you're helping your audience with an actual problem, or giving them a perspective with information that's useful.
Read MoreIf you’ve heard that blogs are outdated and there’s no point in starting one, or that you should abandon your blogging efforts in pursuit of a social media strategy, I’m sorry to say that unfortunately you’ve likely been given bad advice.
Now granted, blogging practices have changed. And, yes, social media can be a great way to grow your business. But blogging is far from dead. In fact, blogging can be an integral element of a larger content marketing plan if executed properly.
Here are some of the top reasons you still need a blog on your website if you’re looking to grow your business.
Read MoreAre you the only person blogging on your website? What about having other people guest blog on your site?
There are multiple ways you can bring people on your blog, including interviews, allowing guest posts from subject matter experts relevant to your business, and talking about someone's work (with or without their knowledge).
And, similarly to guest blogging yourself, there are quite a few benefits to hosting guest blogs on your website.
Read MoreI find it can be challenging to generate enough ideas to build a content map on my own steam in a reasonable amount of time, so I like to bring friends (colleagues) into the brainstorm with me. Getting a group of people together in a room to bounce ideas around makes for a lively conversation since all the possibilities trigger creativity in different ways for different people. This is one of my favorite parts of planning - brainstorming all the things with smart, creative people!
Read MoreBlogging about your expertise can be intimidating and it can also feel like you’re giving away what you do for free. Will you give away a lot of your expertise? Absolutely. Will it impact the business you get? Highly unlikely.
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