Expand your marketing message with collaboration: A quick start guide

One of the most effective ways to reach potential customers is through the art of collaboration – and yes, it’s an art! When you’re intentional in your collaboration efforts and in supporting other businesses, you gain access to new audiences who are primed to opt-in to what you’re offering.

And, when you open up your own platforms to aligned business owners and creators, you’re able to build trust and provide additional value to your audience, making it more likely they’ll want to support you. Here are a few ways to expand your marketing message and reach more people.

Marketing, Content, BusinessJasmine IrvenMarch 21, 2024collaboration, networking, network, podcast, blogging, blog posts, Marketing, messagingComment

How long should your blog posts be?

If you've ever wondered whether there's an ideal length for a blog post, this is for you. You can read a hundred different answers and none of them will give you a definitive answer that works for you because they aren't you!

For the most part, there's no need to get caught up in these kinds of questions. What's more important is to confirm that you're helping your audience with an actual problem, or giving them a perspective with information that's useful.

BloggingJasmine IrvenJuly 4, 2022blogging, blog posts, content plan, content curation, content, marketing mindsetComment

Why you still need a blog on your website

If you’ve heard that blogs are outdated and there’s no point in starting one, or that you should abandon your blogging efforts in pursuit of a social media strategy, I’m sorry to say that unfortunately you’ve likely been given bad advice.

Now granted, blogging practices have changed. And, yes, social media can be a great way to grow your business. But blogging is far from dead. In fact, blogging can be an integral element of a larger content marketing plan if executed properly.

Here are some of the top reasons you still need a blog on your website if you’re looking to grow your business.

5 benefits of having guest contributors on your blog

Are you the only person blogging on your website? What about having other people guest blog on your site?

There are multiple ways you can bring people on your blog, including interviews, allowing guest posts from subject matter experts relevant to your business, and talking about someone's work (with or without their knowledge).

And, similarly to guest blogging yourself, there are quite a few benefits to hosting guest blogs on your website.

BloggingKaren WilsonJune 9, 2021blogging, guest bloggingComment

Keep a steady stream of ideas with a content idea map

I find it can be challenging to generate enough ideas to build a content map on my own steam in a reasonable amount of time, so I like to bring friends (colleagues) into the brainstorm with me. Getting a group of people together in a room to bounce ideas around makes for a lively conversation since all the possibilities trigger creativity in different ways for different people. This is one of my favorite parts of planning - brainstorming all the things with smart, creative people!

ContentKaren WilsonMarch 26, 2019content map, blogging, content creation, mapping, ideas, topics, concepts Comments