As a business owner, you likely have lots of ideas. Some are worth the time and intention it takes to bring them to fruition, and others simply aren’t.
This is an important piece of self-awareness to have because the flood of ideas can be distracting when you have higher priorities that require your attention. Here's the process I use to test the viability of my ideas. Consider adopting this methodology in your own business to determine whether or not to take action on your ideas.
Read MoreI find it can be challenging to generate enough ideas to build a content map on my own steam in a reasonable amount of time, so I like to bring friends (colleagues) into the brainstorm with me. Getting a group of people together in a room to bounce ideas around makes for a lively conversation since all the possibilities trigger creativity in different ways for different people. This is one of my favorite parts of planning - brainstorming all the things with smart, creative people!
Read More"Content curation" is one of those phrases that gets tossed around the marketing and content creation world practically every second if you're following enough of us. (I might be exaggerating. Maybe.) It's not a buzzword, but it could be construed as jargon because the act and its benefits aren't immediately clear to those who most need it. So, before I launch into why you want to include content curation in your digital marketing activities, I'll explain what it is.
Read More
