As a business owner, you likely have lots of ideas. Some are worth the time and intention it takes to bring them to fruition, and others simply aren’t.
This is an important piece of self-awareness to have because the flood of ideas can be distracting when you have higher priorities that require your attention. Here's the process I use to test the viability of my ideas. Consider adopting this methodology in your own business to determine whether or not to take action on your ideas.
Read MoreFinancial performance has been ingrained in our culture as a key marker of success, often used as the standard for measuring or comparing our own business achievements. And while the bottom line in your business is important to some extent – it’s not everything.
Let’s explore some alternative success metrics that might inspire you and influence how you craft and grow your business moving forward.
Read MoreI regularly work with creatives and business owners on honing in on their marketing plans and strategy, and more often than not there is no shortage of ideas. There’s rarely a lack of inspiration or an empty to-do list. Instead, I’m generally shutting ideas down (in a loving way), streamlining processes, and encouraging entrepreneurs to be more realistic with what they focus on and commit to.
Because although their ideas might be new and fun and exciting, there is always a cost to pursuing them. And far too often I see business owners spinning their wheels – trying to do way more than they have the resources for, and bringing themselves to the point of burnout, because they don’t have a plan in place.
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