Rest is critical: Here's how to boost your productivity and performance

As an employee you (generally) have set working hours, specific deliverables, and a certain number of holidays and sick days. You have a contract in place. You have someone holding you accountable to your personal working goals and company KPIs.

As an entrepreneur though, none of these systems, structures, rules, or guidelines around your work are in place. While that flexibility and freedom can be exciting and empowering, it’s also a lot of responsibility. And there’s an important distinction between enjoying your work and being productive in pursuit of a goal, and overworking to no end, toxic productivity, burnout, and exhaustion.

Shift your marketing focus from output to outcomes

The output of your marketing is important. Believe me, I’m the last person to say it isn’t. But if you’re so busy putting stuff out there and not thinking about the bigger picture of what you’re trying to do before you take action, you’re turning your marketing into busywork that probably isn’t serving you as well as it could.

So, let’s talk about some of those key points about busyness and how they relate to marketing.

MarketingKaren WilsonApril 6, 2021marketing strategy, outcomes, output, checklist marketing, checklist, why, busywork, consistency, boundariesComment

Personal vs. personable and the benefits of opening up

I've given a lot of talks about online privacy and what I've learned through these sessions is that there is a lot of FUD - fear, uncertainty, and doubt - floating around. Generally, there are two things that generate the FUD:

Limited knowledge of how the Internet works.
Lack of forethought about boundaries.

I'm not sure what the answer to the problem is, but I do know there is a problem.

Blog