Rest is critical: Here's how to boost your productivity and performance

As an employee you (generally) have set working hours, specific deliverables, and a certain number of holidays and sick days. You have a contract in place. You have someone holding you accountable to your personal working goals and company KPIs.

As an entrepreneur though, none of these systems, structures, rules, or guidelines around your work are in place. While that flexibility and freedom can be exciting and empowering, it’s also a lot of responsibility. And there’s an important distinction between enjoying your work and being productive in pursuit of a goal, and overworking to no end, toxic productivity, burnout, and exhaustion.

Managing marketing and business when you’re away: an out-of-office checklist

Prioritizing rest and vacation might not seem like a productive use of time as a business owner, but time away from your desk can give you the opportunity to replenish your motivation, productivity, creativity, and energy. With a little preemptive planning, boundary setting, and delegating, it’s a lot easier to unplug and to enjoy your time away without guilt.

Here’s how to set yourself up for success.

Business, MarketingJasmine IrvenOctober 26, 2023holidays, planning, productivity, marketing, rest, burnout, burnout recovery, out of officeComment

The cost of burnout and how to avoid it

I regularly work with creatives and business owners on honing in on their marketing plans and strategy, and more often than not there is no shortage of ideas. There’s rarely a lack of inspiration or an empty to-do list. Instead, I’m generally shutting ideas down (in a loving way), streamlining processes, and encouraging entrepreneurs to be more realistic with what they focus on and commit to.

Because although their ideas might be new and fun and exciting, there is always a cost to pursuing them. And far too often I see business owners spinning their wheels – trying to do way more than they have the resources for, and bringing themselves to the point of burnout, because they don’t have a plan in place.

Small But Mighty Episode 7: Lydia Di Francesco on avoiding burnout, finding your niche

For eight years, Lydia Di Francesco, a Stress-Reduced Fat Loss™ Practitioner, has worked in the wellness industry and built a successful business. Like so many business owners, though, she’s had her struggles. In this episode, Lydia shared what she’s learned about narrowing down her target market and the impact burnout had on her both personally and as a business owner.

PodcastKaren WilsonSeptember 22, 2020stress-reduced fat loss, burnout, marketing, business models, target market, burnout recovery, design your lifeComment

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