How-to guide: learn to brand yourself with words

What you do, what you say (and the tone you say it in), who you are, how you help your clients or audience – each of these elements create an imprint on the world. You don't get to have control over your brand, but you can heavily influence it by thinking about how you want others to perceive you.

Honing in on your brand voice, tone, style, and values can help you decide what marketing actions you will take (and which you’ll avoid) to reinforce the traits, values, and perspectives you want to emphasize about your company.

Branding, Marketing, ContentJasmine IrvenDecember 14, 2023branding, brand voice, personal brand, content creation, content ideas, audienceComment

Does what you share reflect you?

I don't give much thought to what other people choose to say online. I can control what I see from other people no matter what tool I'm using. If someone I follow decides they want to say things that I find objectionable or offensive, they're within their rights to say those things. I sometimes respond with a different view, but I'm picky about when I share.

ContentKaren WilsonJanuary 16, 2018authentic, social media, story, personal brand, genuine, honesty, integrityComment

The human side of personal brands

The discussion of personal branding has a spectrum of beliefs that go from "you are who you are, people should just accept it no matter what", to "you need to be cognizant of how every little thing you do is perceived every moment of every day".

BrandingKaren WilsonAugust 18, 2015personal brand, genuine, authentic, personal, personable, true, helpful, inspiring, necessary, kind, transparency, transparentComment

Personal vs. personable and the benefits of opening up

I've given a lot of talks about online privacy and what I've learned through these sessions is that there is a lot of FUD - fear, uncertainty, and doubt - floating around. Generally, there are two things that generate the FUD:

Limited knowledge of how the Internet works.
Lack of forethought about boundaries.

I'm not sure what the answer to the problem is, but I do know there is a problem.

BrandingKaren WilsonJuly 14, 2015privacy, personal, personable, oversharing, boundaries, comfort zone, perception, social media, personal brandComment

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