You can’t solely rely on social media to market and grow your business. You aren’t in control of the platforms and they can go away or change, at any time, for any reason, without any warning, and with zero recourse.
So, let's talk about some additional strategies you can implement into your business in an effort to diversify your marketing efforts beyond social media, your website, and/or email marketing. And as a bonus? You have greater control over how these initiatives work for your business.
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