Building a brand and business takes time. Not everyone has a well-formed vision of what their business should look like from day one, let alone how to execute on that vision.
But really, that’s not such a bad thing! It gives you room for growth and improvement over time, which your audience will likely notice and appreciate. Here’s what matters more than everything looking and sounding perfect: authenticity, expertise, and repetition.
Read MoreMost small businesses don’t have the time, money, or expertise they need to make decisions about marketing. So where does that leave you? While this analysis might sound bleak, there are ways to make marketing work for you, as long as you’re willing to prioritize strategy.
Let’s review some of the common marketing barriers small business owners are facing and look at potential solutions.
Read MoreTo build a successful business you need to focus on sustainability.
To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.
I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!
Read MoreOftentimes there is frustration or aversion when it comes to marketing because entrepreneurs have fallen into marketing because they want a business, not because they enjoy marketing or have marketing expertise. And while I love to help “accidental marketers” find joy in marketing by making it easier for them, I also know that sometimes the best thing to do for your business is to outsource the tasks that are draining your time and energy.
When you allow yourself to let go of some of these tasks, you can instead focus on the activities that are within your zone of genius; working more “on” the business, instead of “in” it. Here are a few of the most common options for outsourcing marketing work.
Read MoreSimone Givney believes in life-long learning. Her businesses, Ingredior and Skill Fault, focus on business connections and partnerships, and knowledge and growth in business and in life. Through her work, Simone helps business owners raise their self-awareness through education and challenges them to think outside the box. In this episode, Simone and I chat about her fascinating journey into entrepreneurship, why she didn’t like the constraints of corporate life and shares how businesses can grow through connections and the right business opportunities.
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