Building a comprehensive marketing strategy can do wonders for saving time, maximizing ROI, and achieving business goals. This strategy doesn’t need to be overwhelming, it just needs to be intentional – linking your goals with aligned actions.
Not everything will work. But the more you’re able to define your audience, clarify your desired outcomes, establish clear goals, and refine your messaging, the more confident you’ll become in your efforts and decisions.
Read MoreMost small businesses don’t have the time, money, or expertise they need to make decisions about marketing. So where does that leave you? While this analysis might sound bleak, there are ways to make marketing work for you, as long as you’re willing to prioritize strategy.
Let’s review some of the common marketing barriers small business owners are facing and look at potential solutions.
Read MoreTo build a successful business you need to focus on sustainability.
To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.
I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!
Read MoreEarlier this year, my son decided he was going to teach me how to play chess, and despite my initial disinterest, he not only managed to successfully persuade and teach me, but I even almost won a game against him...once!
As green as I am on the chess board, I have a deep appreciation for the time players spend learning various tactics, as well as the skilled practice of thinking through and playing out different scenarios. Thinking strategically in marketing and business is a lot like a chess game, which is why chess is so often used to visually convey strategy.
Let’s explore the parallels between chess and business and marketing.
Read MoreThe spoiler alert you likely didn’t want: there is no ‘one-size-fits-all’ when it comes to marketing. Unfortunately no one, not even the most successful business owners or brands, can simply hand over their marketing blueprint and promise you the same results they’ve seen.
Your business is unique. You are unique. What you do to grow your business should fit you, your business, the audience you want to attract, and the market you're in. (And no, that doesn’t necessarily mean you have to do things you don’t want to do to achieve your goals.)
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