3 ways to challenge "best practices" in your marketing

I love doing things my own way. It’s why I tend to push back on the Black Friday madness, encourage challenging the status quo in business (as long as it’s in good faith), and have spoken out about some of the most popular entrepreneurial book recommendations.

Just because a particular activity or approach is considered a “best practice” by many doesn’t mean it’s the best practice for your business. Let’s deconstruct some common marketing narratives and explore alternatives.

Marketing, BusinessJasmine IrvenJune 13, 2024best practices, marketing, marketing mindset, marketing tactics, marketing strategy, lead magnet, lead generationComment

4 ways to streamline your discovery call process and optimize lead quality

Streamlining your processes as a business owner is an important part of building a sustainable business. One way to do so is by implementing an onboarding sequence that allows you to filter out potential clients who aren't a good fit before you start working with them; optimizing your customer journey and saving you time on discovery calls.

Here are a few ways to weed out clients who aren’t right for your business offerings.

Business, Systems and ProcessesJasmine IrvenMay 9, 2024discovery call, leads, lead generation, marketing automation, streamline, systems and processes, ideal clientComment

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