Growth is often referred to as an indicator of success; a way to gauge how your company is doing and to predict long-term sustainability.
For those of us who live in the solo, micro, or small business worlds though, the bottom line doesn't continually go up – nor should that be an expectation!
Instead, it's more important to find and embrace practices that align with and are suited to our values.
Read MoreOne of my favourite things about raising a “Gen Z” kid is how outspoken he is about marketing nonsense. Leading up to Pride Month, he mentioned the inevitable rainbow washing that was coming several times. While he may only be 14, he already knows when he sees something disingenuous.
And this applies to far more than our 2SLGBTQIA+ friends. It stands equally for BIPOC, disabled folks and every other historically marginalized group. Inclusion and activism aren’t marketing strategies. You either do it for real from the core of your business, and your business values, or you're not being authentic.
Here are some brands that get it.
Read MoreThe theme for October has definitely been women helping women. My guest on this episode, Colleen Kanna, owner of COKANNA and a cancer survivor, wanted to give women going through breast cancer treatment the kind of clothing options that she struggled to find during her own treatments. It’s a powerful thing when women take on the problems we experience, because it means we can take the hard-earned lessons and wisdom we’ve learned and put it out in the world for others to benefit from.
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