Small But Mighty Episode 9: Colleen Kanna on merging fashion, function, and comfort

The theme for October has definitely been women helping women. My guest on this episode, Colleen Kanna, owner of COKANNA and a cancer survivor, wanted to give women going through breast cancer treatment the kind of clothing options that she struggled to find during her own treatments. It’s a powerful thing when women take on the problems we experience, because it means we can take the hard-earned lessons and wisdom we’ve learned and put it out in the world for others to benefit from.

PodcastKaren WilsonOctober 20, 2020clothing, women, sustainability, comfort, clothing designer, fashion, functional fashion, slow fashion, style, Canadian made, Made in CanadaComment

Voice, tone, and style (oh, my!): What they are and why you should care

Voice. Tone. Style. These words get thrown around a lot in marketing circles but what do they mean for you? If you want to build a strong brand, they mean a lot. These three little words have the big job of helping shape your brand through the words you use and the personality behind them.

What will your audience see in your words? How will they describe your business and perceive your organization as a result of how you put your message out into the world?

BrandingKaren WilsonJanuary 23, 2020style, tone, writing style, branding, voice Comment

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