Growth is often referred to as an indicator of success; a way to gauge how your company is doing and to predict long-term sustainability.
For those of us who live in the solo, micro, or small business worlds though, the bottom line doesn't continually go up – nor should that be an expectation!
Instead, it's more important to find and embrace practices that align with and are suited to our values.
Read MoreI love doing things my own way. It’s why I tend to push back on the Black Friday madness, encourage challenging the status quo in business (as long as it’s in good faith), and have spoken out about some of the most popular entrepreneurial book recommendations.
Just because a particular activity or approach is considered a “best practice” by many doesn’t mean it’s the best practice for your business. Let’s deconstruct some common marketing narratives and explore alternatives.
Read MoreWhen I talk to clients about their goals, one of the missing pieces tends to be an action plan. They have their vision, but what’s unclear is how they’re going to (realistically) get there with their current resources.
An action plan breaks down each goal you have into parts, taking you step-by-step closer to meeting the goal.
Let’s explore this with a basic example of some short-term goals that are connected, with moving parts.
Read MoreStreamlining your processes as a business owner is an important part of building a sustainable business. One way to do so is by implementing an onboarding sequence that allows you to filter out potential clients who aren't a good fit before you start working with them; optimizing your customer journey and saving you time on discovery calls.
Here are a few ways to weed out clients who aren’t right for your business offerings.
Read MoreConsistent marketing is often promoted by marketers as your key to building audience trust, increasing customer loyalty, and improving sales numbers. But what does being consistent actually mean?
The best way to uphold a sense of marketing consistency for your business is to be intentional with the schedule you set out for yourself, and what you hope to achieve through these efforts. Let’s further explore what this means, and how to apply this concept in your own business.
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