Managing marketing and business when you’re away: an out-of-office checklist

Prioritizing rest and vacation might not seem like a productive use of time as a business owner, but time away from your desk can give you the opportunity to replenish your motivation, productivity, creativity, and energy. With a little preemptive planning, boundary setting, and delegating, it’s a lot easier to unplug and to enjoy your time away without guilt.

Here’s how to set yourself up for success.

Business, MarketingJasmine IrvenNovember 1, 2024holidays, planning, productivity, marketing, rest, burnout, burnout recovery, out of officeComment

How to avoid the trap of distracting ideas

As a business owner, you likely have lots of ideas. Some are worth the time and intention it takes to bring them to fruition, and others simply aren’t.

This is an important piece of self-awareness to have because the flood of ideas can be distracting when you have higher priorities that require your attention. Here's the process I use to test the viability of my ideas. Consider adopting this methodology in your own business to determine whether or not to take action on your ideas.

Business, Systems and ProcessesJasmine IrvenAugust 8, 2024ideas, content ideas, profit, systems and processesComment

What is your definition of success in your business?

Financial performance has been ingrained in our culture as a key marker of success, often used as the standard for measuring or comparing our own business achievements. And while the bottom line in your business is important to some extent – it’s not everything.

Let’s explore some alternative success metrics that might inspire you and influence how you craft and grow your business moving forward.

Business growth beyond the bottom line

Growth is often referred to as an indicator of success; a way to gauge how your company is doing and to predict long-term sustainability.

For those of us who live in the solo, micro, or small business worlds though, the bottom line doesn't continually go up – nor should that be an expectation!

Instead, it's more important to find and embrace practices that align with and are suited to our values.

Business, Systems and ProcessesJasmine IrvenJune 27, 2024business growth, sops, systems and processes, sustainability, successComment

3 ways to challenge "best practices" in your marketing

I love doing things my own way. It’s why I tend to push back on the Black Friday madness, encourage challenging the status quo in business (as long as it’s in good faith), and have spoken out about some of the most popular entrepreneurial book recommendations.

Just because a particular activity or approach is considered a “best practice” by many doesn’t mean it’s the best practice for your business. Let’s deconstruct some common marketing narratives and explore alternatives.

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