We've talked about setting goals before. The importance of establishing your company vision and the direction you want to move in, gaining clarity on your business and marketing goals, and how to use the S.M.A.R.T. framework to define your goals with more intention.
But what are some of the different kinds of goals you can set for your business? And how do you decide what to focus on? Here’s how to get started.
Read MoreDo you know what branding is? What about a brand? Or a Brand?
While these terms are commonly interchanged, they’re all unique elements of your company, and all deserve your time and attention in different ways.
Let’s break them down.
Read MoreOne of the foundational activities I love to do with my clients is to look at similar businesses or organizations to see what they're doing and whether it's effective.
The goal isn't to emulate them or even to get inspiration. It's about finding gaps in the marketplace that could be filled with my client’s business offerings or through communication and marketing differentiation.
Being different is GOOD. After all, if every company presents itself in the same way, what's the point? Imitation may be the sincerest form of flattery, but it's not going to show how you're different. And your strength lies in what you do differently.
Read MoreIt takes any business time to build a robust marketing program. It's not something that will happen in a day, a week, or even a year. This is particularly important to realize if you’re frustrated with the growth (or lack thereof) you’ve seen in your business so far. It’s understandable if you’re starting to wonder if your business will ever take off.
Is marketing the magic bullet that will save your business? It can be. The question is whether that momentum will come within the timeline you need or desire.
Read MoreIt’s no surprise that consumers expect more from the brands they’re supporting.
Recent years have shone a light on the broken and unethical systems that are in place in our society and the general public, particularly younger generations, want to support brands who are instead demonstrating values like diversity, accessibility and inclusion.
As business owners, it’s our job to respond to this public demand, and ensure we’re making authentic diversity and accessibility a priority in our marketing. (Not just because it’s being demanded, but because it’s the right thing to do).
Here are a few common issues that I see far too often in marketing.
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