Small business pricing and profits: The importance of aligning your prices to your values

Pricing can be tough when you’re a small business or solopreneur. As business owners, we’re intimately connected to our clients and our pricing. Because of this interesting dynamic, I find small business owners make more emotional decisions, modifying (or not modifying) their pricing based on what they feel their clients can afford.

It isn’t enough to simply pick a number that sounds good out of thin air for your program or service. It isn’t enough to just check a few items off your “marketing to-do list.”

Your pricing needs to reflect your values. And when you take the time to gain clarity on your values and goals for each of the offers you have, you’ll feel much more empowered to share about your business, promote your services, and find your clients.

The long game of marketing and how to play it for sustainable business growth

It takes any business time to build a robust marketing program. It's not something that will happen in a day, a week, or even a year. This is particularly important to realize if you’re frustrated with the growth (or lack thereof) you’ve seen in your business so far. It’s understandable if you’re starting to wonder if your business will ever take off.

Is marketing the magic bullet that will save your business? It can be. The question is whether that momentum will come within the timeline you need or desire.

Testimonials that sell: Are you overlooking word-of-mouth marketing?

Word-of-mouth marketing is so powerful. We interact with brands and businesses every day, but if the experience is anything short of extraordinary, it’s unlikely we’re going to go out of our way to talk about it or share that experience with others (and, further, if the experience is perceived as negative, you can almost guarantee it’s going to be shared).

MarketingKaren WilsonDecember 16, 2020modern marketing, marketing, customer marketingComment

Marketing requires businesses to be prepared to go the distance

One of the most discouraging things I see happen in my work is organizations that want to use all these shiny “new” tools to grow, thinking the results will be immediate.

That has never been true for any form of marketing, though there are occasional exceptions. Most businesses need to ignore the exceptions. Statistically, they're outliers and the results aren’t likely to be replicated. The stories about them should all include disclaimers that say, "results not typical."

MarketingKaren WilsonJanuary 28, 2019digital marketing, social media, marketing, content marketing, modern marketingComment

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