You need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.
Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.
Here are 3 critical questions your content needs to answer.
Read MoreIf you’ve heard that blogs are outdated and there’s no point in starting one, or that you should abandon your blogging efforts in pursuit of a social media strategy, I’m sorry to say that unfortunately you’ve likely been given bad advice.
Now granted, blogging practices have changed. And, yes, social media can be a great way to grow your business. But blogging is far from dead. In fact, blogging can be an integral element of a larger content marketing plan if executed properly.
Here are some of the top reasons you still need a blog on your website if you’re looking to grow your business.
Read MoreHaving been in the marketing world for over a decade now, I know that marketing doesn’t always excite business owners as much as it does me. More often than not, business owners fall into marketing because of their business, and not because they are genuinely interested in marketing or have marketing expertise they’re dying to share.
But, getting clear on a marketing path that makes sense for your business goals, and honing in on skills like connecting with your audience, strategizing, and sharing valuable information in easily digestible ways, will allow your business to experience growth like never before.
Read MoreThe spoiler alert you likely didn’t want: there is no ‘one-size-fits-all’ when it comes to marketing. Unfortunately no one, not even the most successful business owners or brands, can simply hand over their marketing blueprint and promise you the same results they’ve seen.
Your business is unique. You are unique. What you do to grow your business should fit you, your business, the audience you want to attract, and the market you're in. (And no, that doesn’t necessarily mean you have to do things you don’t want to do to achieve your goals.)
Read MoreCreating content for your marketing strategy is a never-ending process. That’s essentially the name of the game! Continue to show up, continue to serve, continue to add value to your audience, and you’ll see tangible results over time in the form of sales and community growth.
Knowing that content curation is beneficial and showing up across platforms, though, are two very different things.
If you’re struggling to know what to post, content prompts can help to fuel new ideas and inspiration around telling your story, providing value, and sharing your offers to better engage your audience.
Read More
