What kind of support can you get for marketing your small business? An introduction to outsourcing marketing

Oftentimes there is frustration or aversion when it comes to marketing because entrepreneurs have fallen into marketing because they want a business, not because they enjoy marketing or have marketing expertise. And while I love to help “accidental marketers” find joy in marketing by making it easier for them, I also know that sometimes the best thing to do for your business is to outsource the tasks that are draining your time and energy.

When you allow yourself to let go of some of these tasks, you can instead focus on the activities that are within your zone of genius; working more “on” the business, instead of “in” it. Here are a few of the most common options for outsourcing marketing work.

Your data is the best source for data-driven decisions

You know how big I am on planning when it comes to marketing, but the other recommendation I like to talk about a lot is making decisions that are backed by data. When building out a strategic marketing plan, data is going to be key in informing your decisions in a way that will allow you to reach your bigger business goals.

Abiding by data is harder to do when you're new to business, but you can set yourself up to collect data from day one. And, as the data about your activity grows, you'll have insights you can use that are infinitely more reliable than all the third-party data in the world.

MarketingJasmine IrvenMarch 8, 2022data, content curation, marketing strategyComment

When was the last time you asked your audience to buy?

It pains me whenever I hear, "I haven't had any sales,” from a business owner, because I have to follow it up by asking how much promotion they’ve done. All too often, the answer is "not much" or "I haven't." Every piece of content you share should have some sort of action associated with it based on the goals you have for your business.

If your current content plan doesn't include regular reminders that they can buy from you, it's time to add those in! Because you don’t want to be spending time on marketing that doesn't lead to sales.

BusinessJasmine IrvenFebruary 22, 2022selling, business planning, sales messagesComment

Business owners are creatives: Use that creativity for marketing

I talk to business owners all the time who struggle with the idea of creating content around their business. I maintain that most business owners have a strong tendency to be creative. Starting, building, and maintaining a business is in itself an act of constant creativity in response to all kinds of variables that come at you. So, begin to look at how you can harness your creative genius (in whatever form it comes) for marketing.

MarketingJasmine IrvenFebruary 8, 2022creativity, content creation, marketing help, marketing mindsetComment

How to start creating systems and processes for your business

What do the workflows in your business look like? If you’re like many small business owners, the structures you have in place to manage your tasks are vague or nonexistent. I get it. When it’s just you running your business it can seem like a waste of time and money to invest in automation or document your processes when you can do everything on your own, with each step (somewhat) organized in your mind.

Systems and ProcessesKaren WilsonJanuary 25, 2022systems and processes, systemsComment

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