Here's why building systems and processes is worth the effort

Creating systems and processes in your business may seem daunting, but it’s well worth the time and effort. With the right systems and processes in place, you can drastically cut down on the amount of time and energy exerted over many of these tasks, meaning more efficiency, time freedom and profitability down the line.

Setting up these structures may take more time up-front but the investment will pay you back enormously in the long-run, as long as you’re intentional and diligent about documenting, adhering to, and regularly reevaluating the guidelines you create.

Systems and ProcessesKaren WilsonJanuary 11, 2022systems and processes, systemsComment

Benefits of being a podcast guest (and what to do before you book)

Podcasting can offer incredible opportunities for small business owners looking to develop more authentic relationships with their current audience and get in front of new audiences. It’s a low-cost medium with millions of engaged listeners, and is predicted to continue to grow.

Even if you don’t have the capacity to start your own podcast, you can still take advantage of these opportunities by being a guest, as long as the show is aligned with your business and exposure goals.

ContentKaren WilsonDecember 28, 2021content, content creationComment

How to find research that supports your content

When you think of citing your research do you get flashbacks of your high school or university days, and the frustration you felt when having to properly cite sources in your academic papers?

Well, I’m sorry to break it to you but unfortunately, if you’re creating content for your company, those days aren’t quite behind you (though the explosion of the internet has made things a lot easier).

Even for content on sales pages or blogs, citing sources is incredibly beneficial for you and your brand -- and will likely result in more sales down the road.

ContentKaren WilsonDecember 14, 2021content, content marketing, researchComment

Demystifying Marketing: 4 Steps to Take for More Growth in Your Business

I see the same mistakes made again and again when it comes to marketing: misunderstandings about the intention behind marketing, confusion about the tools you should be using, and misconceptions about how to start and where to focus your time.

You'll get much more out of your efforts if you understand the true power of marketing to help build momentum and growth in your business.

MarketingKaren WilsonNovember 30, 2021Marketing, marketing mindsetComment

Should you start a podcast? Tips and suggestions on using podcasting as a marketing tool

One of the many marketing tactics you might feel inclined to try is starting a podcast. The audio-only medium seems like a relatively easy gig, and advocates of podcasting suggest it can help to increase your authority and reach new people. But before you get started, let’s uncover whether podcasting is right for your brand so you’re not spending your limited time, money, and energy on something that isn’t going to propel your business forward.

ContentKaren WilsonNovember 16, 2021podcast, content ideas, content creationComment

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