How to use project briefs to plan for success

Just like you need goals to direct your energy and efforts in your business and to ensure you’re moving in the right direction, you also need a plan for how to get there.

Because setting a goal without taking any action steps to make it happen is like saying you want to go on vacation somewhere but never actually booking your plane ticket. It’s ineffective, to say the least, and will leave you stuck in the same place year after year complaining about how you never got to go on your trip or achieve that thing you want to.

Projects don’t magically happen. They require a plan, schedule, and communication to be successful.

Systems and ProcessesKaren WilsonNovember 2, 2021systems, processes, project briefs, systems and processesComment

4 things to consider when creating an effective social media plan

Included in every marketing strategy (I hope) is your content strategy.

Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.

Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.

What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.

So, with all these variants—how do you build your plan?

ContentKaren WilsonOctober 19, 2021social media marketing, content plan, content creation, content marketingComment

Where to allocate your marketing efforts: inbound vs outbound marketing

Your marketing strategy is the guide you use to build a plan that describes where you will allocate these resources to achieve your business and marketing goals: outlining your ideal content schedule, your brand messaging, and the specific marketing tactics you are going to use based on where your ideal audience is, where you like to spend time, and what previous data has indicated.

Your plan should also include a mix of inbound and outbound marketing, so let’s dive into the differences between the two so you can make informed decisions for your business.

MarketingKaren WilsonOctober 5, 2021inbound marketing, outound marketing, marketing strategy, marketingComment

5 Ways to Come Up With Content Ideas

The concept of content creation likely isn’t new to you.

You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…

ContentKaren WilsonSeptember 21, 2021content plan, content ideas, content creationComment

Small But Mighty Episode 24: Marisa Sheff on purchasing with a purpose and inspiring others to #PayItFootward

For each pair of socks purchased through Marisa Sheff’s Sock Footage, a donation pair is provided in hopes that the person purchasing will donate them in person or select one of the partner organizations for the socks to be donated to. Although other brands have similar models, Marisa encourages her customers to create conversations with homeless individuals by personally donating the socks. She does so with the belief that one person does have the power to change the life of a total stranger.

PodcastKaren WilsonSeptember 14, 2021charity, paying it forward, small business, innovation, purchasing with a purpose, homelessnessComment

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