How a content process can help guide content creation

Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.

Read More
Features and functions aren't your story (and they're mostly not interesting either)

it’s not that no one wants your program, it’s that the story isn’t that interesting. Stories are a powerful way to create connection with your audience. You don't have to share deeply personal details to use stories that evoke a response. Use stories to relate to your audience and the frustrations or fears they have.

Read More
Small But Mighty Episode 22: Chris Peacock on helping individuals resolve challenges through Neurofeedback

Chris Peacock’s work in psychology as well as concern over the health and well-being of her own child, brought her down the path to being a Certified NeurOptimal® Trainer. In her work, Chris uses Neurofeedback to help individuals reset their nervous system to help them cope with learning disabilities, anxiety, behavioural challenges, and more. This unique method of training the brain helps calm the central nervous system and helps the brain develop new neural pathways which help people feel better and prepare them for everyday situations.

Read More
How to show respect for your audience's time and attention

Content marketing helps people become aware of your company, what you offer, and specifically how you can help your ideal clients.

And if you’re showing up authentically and consistently (regardless of what platforms you choose to prioritize), your follower or subscriber count is likely to go up.

Your work isn’t done when someone joins your audience though. In fact, maybe even more important than the initial follow, is how users are responding to and interacting with the content you’re producing.

Read More