it’s not that no one wants your program, it’s that the story isn’t that interesting. Stories are a powerful way to create connection with your audience. You don't have to share deeply personal details to use stories that evoke a response. Use stories to relate to your audience and the frustrations or fears they have.
Read MoreI read quite a few business books (unless there’s a pandemic and my reading mojo is broken) and there are often takeaways that I remember from specific books more than others. Much of the content I remember best is wrapped inside a story.
Read MoreAlex Keenan of Stage Light Communications is helping people step out of their comfort zone and take their place on stages of all kinds—in team meetings, boardrooms, and beyond. There’s a vulnerability to putting yourself out there, and some people never get over the nerves. But it is possible to get over the fright. In this episode, Alex and I chat about her work and the life-changing impact it’s had on some of her clients.
Read MoreSmall businesses have taken a big hit with the shutdowns due to coronavirus. This podcast is a small step I can take to help so you know their stories, know the work that goes into keeping a small business going. I hope to inspire and encourage other small business owners while helping promote the variety and richness of products and services that small businesses offer in Canada.
Read MoreI was doing some research for a blog post recently and came across a post that - based on the title - had exactly what I was looking for. I was trying to find practical advice for storytelling in a particular context. I eagerly started reading the post, curious to see what the author could add to my research.
The post was written in a storytelling format, offering up examples of how the author had used the tactic they were writing about. But I was lost by the second line of the blog post.
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