One of the more common issues clients raise about creating and sharing content (especially repurposing content or repeating ideas) is the fear that their audience will be annoyed.
Let me put your fears to rest: if people in your audience are annoyed, they aren't your people.
If anyone shares that they are unhappy or annoyed with your content, they aren't the right fit for you!
Read MoreHaving been in the marketing world for over a decade now, I know that marketing doesn’t always excite business owners as much as it does me. More often than not, business owners fall into marketing because of their business, and not because they are genuinely interested in marketing or have marketing expertise they’re dying to share.
But, getting clear on a marketing path that makes sense for your business goals, and honing in on skills like connecting with your audience, strategizing, and sharing valuable information in easily digestible ways, will allow your business to experience growth like never before.
Read MoreThe spoiler alert you likely didn’t want: there is no ‘one-size-fits-all’ when it comes to marketing. Unfortunately no one, not even the most successful business owners or brands, can simply hand over their marketing blueprint and promise you the same results they’ve seen.
Your business is unique. You are unique. What you do to grow your business should fit you, your business, the audience you want to attract, and the market you're in. (And no, that doesn’t necessarily mean you have to do things you don’t want to do to achieve your goals.)
Read MoreOftentimes there is frustration or aversion when it comes to marketing because entrepreneurs have fallen into marketing because they want a business, not because they enjoy marketing or have marketing expertise. And while I love to help “accidental marketers” find joy in marketing by making it easier for them, I also know that sometimes the best thing to do for your business is to outsource the tasks that are draining your time and energy.
When you allow yourself to let go of some of these tasks, you can instead focus on the activities that are within your zone of genius; working more “on” the business, instead of “in” it. Here are a few of the most common options for outsourcing marketing work.
Read MoreYou know how big I am on planning when it comes to marketing, but the other recommendation I like to talk about a lot is making decisions that are backed by data. When building out a strategic marketing plan, data is going to be key in informing your decisions in a way that will allow you to reach your bigger business goals.
Abiding by data is harder to do when you're new to business, but you can set yourself up to collect data from day one. And, as the data about your activity grows, you'll have insights you can use that are infinitely more reliable than all the third-party data in the world.
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