Your comments matter: Everything you do publicly is a representation of your brand, so be intentional!

How you show up online is a direct extension of your brand. This goes beyond what you’re posting on your business social media accounts, or on your company website and blog, and also encompasses any comments you decide to share online.

When you show up authentically and positively, engaging with other brands and content in appropriate ways, it can do wonders for your company's growth.

On the other hand, if you find yourself regularly commenting on posts without taking pause first to consider how those comments might be perceived by your audience, you might end up regretting those moments of keyboard courage.

The problem with techniques and templates that oversimplify your business

There are endless resources online for those looking to ‘up’ their marketing game: templates to hone in on your target audience, specific formulas you can follow to grow your social media account or increase your email list, and techniques for getting clear on where and how you should be showing up online, to name a few.

And, while there’s nothing wrong with the intention behind these resources, there are a few issues that tend to come up when business owners rely too heavily on them.

Marketing, Content, BusinessJasmine IrvenJune 14, 2023persona, templates, marketing, content marketingComment

The cost of burnout and how to avoid it

I regularly work with creatives and business owners on honing in on their marketing plans and strategy, and more often than not there is no shortage of ideas. There’s rarely a lack of inspiration or an empty to-do list. Instead, I’m generally shutting ideas down (in a loving way), streamlining processes, and encouraging entrepreneurs to be more realistic with what they focus on and commit to.

Because although their ideas might be new and fun and exciting, there is always a cost to pursuing them. And far too often I see business owners spinning their wheels – trying to do way more than they have the resources for, and bringing themselves to the point of burnout, because they don’t have a plan in place.

How to create effective calls to action (CTAs) in your content

Your call to action directs your audience as to what you want them to do in each piece of content. It provides consumers with clear next steps and direction, which can reduce friction for customers, prevent decision fatigue or overwhelm, and generate more conversions.

Unfortunately, these calls to action are also often misunderstood, which can make them frustrating.

Here are some examples of the common issues I see with CTAs and how to fix them.

How to test the credibility of the experts you highlight

Though most of the time random quotes and mentions of an author or creator won't have an impact on your brand or reputation, doing a little extra work to vet the people you highlight in your content is a good way to reinforce what you stand for.

It’s almost inevitable that consumers will draw parallels between you, your business, and the content you’re sharing. Whether those associations are positive or negative is largely up to you.

Don’t risk losing the trust of your audience because of something that could be avoided with some upfront time and energy on your end.

Branding, Content, MarketingJasmine IrvenJanuary 26, 2023diversity, inclusivity, inclusion, research, credibility, branding, content, content marketingComment

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