Whether your business consists of one person or a team, the decision to outsource different parts to someone who has expertise in that area is simple math. When you or your team free up the time you spend doing work that someone else could do for you, it gives you more time to service clients or bring in new business. What tasks would you like to outsource?
Read MoreSo many business owners hold back from producing content because they don’t know how to make the time, don’t think they have valuable things to say, or they think they’re going to run out of things to say. But establishing a process that works content into the flow of your business is one way to keep the flow going and not have to worry about finding time.
Read MoreThese days, there are so many people with full-time jobs who also have side gigs. And the reasons vary from fulfilling the basic need of additional income to wanting to build a business to replace the full-time income. But there are also people who are looking to do something different and fulfilling in totally different ways. That's what led my friend, Evelyn Watts, to start her jewelry business, Wavy Nettles. In this episode, we explore some of the different aspects of the side gig and how to make it work.
Read MoreOne of the best parts of being a marketer right now is the freedom to present business expertise in fun, creative ways. People often relate to businesses and people they can connect with, engage with and relate to. This means the more personality you put into your content, the more likely people will engage with it. When your content is infused with personality, it will also stand out more, and people will look forward to seeing what you publish next.
So, how can marketers seamlessly infuse personality into their content?
Read MoreI talk about the importance of planning a lot. But strategy and planning aren’t the same, and it’s essential to understand the difference. I haven’t talked nearly enough about the strategy that guides planning. Because if you don’t have a strategic foundation in place, even the best plans may not generate the results you want.
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