Do you know what branding is? What about a brand? Or a Brand?
While these terms are commonly interchanged, they’re all unique elements of your company, and all deserve your time and attention in different ways.
Let’s break them down.
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It takes any business time to build a robust marketing program. It's not something that will happen in a day, a week, or even a year. This is particularly important to realize if you’re frustrated with the growth (or lack thereof) you’ve seen in your business so far. It’s understandable if you’re starting to wonder if your business will ever take off.
Is marketing the magic bullet that will save your business? It can be. The question is whether that momentum will come within the timeline you need or desire.
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Messaging can be a real "tug of war of words.” It can be a challenging process because it often leads to a realization that how you talk about your business doesn’t quite accomplish what you thought it would. There can be a few different reasons for that.
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The tone of your content helps add colour and texture to the big picture of your business. These are the most common tone choices and how they can be used in content you produce to show your expertise.
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Voice. Tone. Style. These words get thrown around a lot in marketing circles but what do they mean for you? If you want to build a strong brand, they mean a lot. These three little words have the big job of helping shape your brand through the words you use and the personality behind them.
What will your audience see in your words? How will they describe your business and perceive your organization as a result of how you put your message out into the world?
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