The impact of collaboration: Referral programs and partnerships

You’ve likely heard that collaboration is key (which may have been accompanied by an eye roll because you’d rather have not been part of the group project for which this comment was directed), but have you considered how collaboration supports your business plan?

Expanding your efforts through word-of-mouth marketing will mean rapid growth for your business. While we’ve spoken at length about the testimonial client route for effective referrals before, here we’re referring to mutually beneficial agreements with other business owners.

Marketing, BusinessKaren WilsonApril 14, 2021small businessComment

Small But Mighty Episode 16: Anna Sinclair on building a village that connects moms and businesses

Anna Sinclair brings moms together through The Total Mom Network. It’s a place to connect, help one another and experience unique events. Anna also runs Sinclair Creative Agency, a full-service agency that connects brands and communities through storytelling. She joins me on the show today to discuss what inspired her to start Total Mom Inc., and how her experiences as a singer and actress have helped her create a creative agency built on connection.

Shift your marketing focus from output to outcomes

The output of your marketing is important. Believe me, I’m the last person to say it isn’t. But if you’re so busy putting stuff out there and not thinking about the bigger picture of what you’re trying to do before you take action, you’re turning your marketing into busywork that probably isn’t serving you as well as it could.

So, let’s talk about some of those key points about busyness and how they relate to marketing.

MarketingKaren WilsonApril 6, 2021marketing strategy, outcomes, output, checklist marketing, checklist, why, busywork, consistency, boundariesComment

4 signs your content is missing the bullseye with your target audience

People often need multiple interactions with your brand in order to make a purchase decision. But the more your content speaks to your audience, letting them know who you are and what problems you solve that are relevant to them, the more inclined they’ll be to purchase from you because they resonate with the messages you’re sharing. When this happens, you’ve gained more points with them and are winning the content game!

ContentKaren WilsonMarch 31, 2021content marketing, contentComment

Small But Mighty Episode 15: Lori Pearlstein on the value of in-person connection and authenticity in marketing

I was excited to talk to Lori Pearlstein of PlayWorks, who uses improv and humour to help people and businesses get more comfortable and spontaneous when speaking in front of others. There is value in connecting with people in-person and over the phone and Lori encourages us to do more of that and rely less on social media. In this episode, Lori and I chat about how COVID-19 means we rely a lot more on online communication, but how we can also use this time to improve our comfort and confidence to have better, more authentic conversations in our businesses.

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