Streamlining your processes as a business owner is an important part of building a sustainable business. One way to do so is by implementing an onboarding sequence that allows you to filter out potential clients who aren't a good fit before you start working with them; optimizing your customer journey and saving you time on discovery calls.
Here are a few ways to weed out clients who aren’t right for your business offerings.
Read MoreAs an employee you (generally) have set working hours, specific deliverables, and a certain number of holidays and sick days. You have a contract in place. You have someone holding you accountable to your personal working goals and company KPIs.
As an entrepreneur though, none of these systems, structures, rules, or guidelines around your work are in place. While that flexibility and freedom can be exciting and empowering, it’s also a lot of responsibility. And there’s an important distinction between enjoying your work and being productive in pursuit of a goal, and overworking to no end, toxic productivity, burnout, and exhaustion.
Read MorePassive income is the holy grail of business. Or so we're told by business and marketing experts alike. Except – it's not realistic and likely won't happen for you. If it worked, those sunny beaches would be full of passive income earners living it up.
Here’s the bottom line: it takes a lot of work to make money off of courses, books, or guides of any kind, even if you have a large and engaged audience.
Let’s review the bare minimum requirements for creating “passive income,” and what I’d suggest you prioritize instead.
Read MoreEver heard of charm pricing? Maybe you’ve even used it before? Full transparency, I used to. These days though, when you go to buy something from me it's a nice, round number until the tax gets added on.
When it comes to your business, and more specifically your pricing, you should be doing what works for you and not worrying about what anyone else says – including me (at least on the number at the end of your prices). That’s not to say your pricing shouldn’t be thoughtful and strategic. Pricing decisions should be built directly into your marketing and business plans.
But there are much more important considerations than the look and appearance of the number you choose.
Read MoreThe New Year is around the corner which means it’s time to get planning.
While it’s never too late to start this process, you’re sure to feel a sense of relief if you tackle it early – giving yourself clarity on where you want to go and what you want to achieve.
Once you’ve developed a sense of your goals, it’s time to embed them into your business strategy for the year.
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